GABE ZICHERMANN is the world's foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. His highly-anticipated forthcoming book - Gamification by Design 2 (2015) - updates the definitive reference guide on the use of game mechanics in non-game contexts. Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010), as well as the Founder and Editor-in-Chief of the industry's primary publication, Gamification.co. In addition, Gabe co-designed live-event gamification platform livecube (livecube.co) and co-founded strategy/design consultancy Dopamine (dopa.mn) where he works with leading brands to drive customer and employee engagement. Zichermann's talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place.