dopamine
®
Gabe Zichermann
Co-Founder / CEO
Gabe the chair of the Gamification Summit where top thought leaders in this burgeoning industry gather to share knowledge and insight. He is also an author, highly rated public speaker and entrepreneur whose popular book, "Gamification by Design" (O'Reilly, 2011) looks at the technical and architectural considerations for designing engagement using game concepts. His previous book "Game-Based Marketing" (Wiley, 2010) achieved critical and industry acclaim for its detailed look at blending the power of games with brand strategy.
Justin Schier
Co-Founder / CCO
Justin is a hybrid designer and developer with over 15 years of direct experience in the Internet space. He has been a business owner since 1999, the lead developer on large projects for companies such as JD Power and Associates, Bentley Motorcars, USC, and at least 100 others. Most recently he has focused on The Grocery Game, a subscription service focused on gaming the "system", bringing extreme couponing to mere mortals. He lives in New York City.
Mike Martoccia
Co-Founder / COO
Mike Martoccia is the Crowdsourcing Commando. He manages the accounts of several fortune 100 clients and coordinates the crowd's efforts to successfully design and execute projects. A big believer in viral sourcing and creative injection, Mike also consults with some of today's leading startups to drive engagement with playful game mechanics.
Some of Mike's most noteworthy clients include: AOL, ESPN, Tongal, Univision, Walt Disney Parks and Resorts, as well as Disney Interactive Media.
What We Do
Dopamine is a creative agency headed by one of the world's foremost gamification experts, Gabe Zichermann. Through innovative game design, time tested gamification strategy, and an agile, iterative development process, Dopamine produces memorable, engaging, and effective game experiences.
What is Gamification?
Gamification is the use of game thinking and game mechanics to engage audiences (customers and employees) and solve problems.
Put another way, it's taking the best ideas from games and applying them in non-game contexts. It doesn't mean indiscriminately throwing some badges up on your website, or designing an advergame that doesn't fit your brand's narrative.
The art and science of creating lasting engagement brings together best practices from social games, behavioral economics, and loyalty in new and innovative ways.
Partial Client List
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AOL Bentley Motorcars Brandracket Disney Interactive Media Group ESPN Gap |
Grizzard Agency Honda JD Power & Associates Marriott Ricoh Saatchi & Saatchi Time Inc Tongal |
TopCoder University of Southern California Univision Viacom Walt Disney Parks and Resorts Online Warner Music Group |
We're Hiring
We're always looking for talented people. Say hi™ and show us your best work!
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Animator Character Designer Game Designer Game Programmer Graphic Artist Illustrator IT / Web Deployment Engineer |
Screenwriter Sound Designer Storyboard Artist Tester Video Producer / Editor Web Designer / Developer World Designer |