a creative agency focused on fun, innovative, gamified campaigns for employees and consumers.

we handcraft gamified experiences around your brand's dna

we are experts in gamification, and are known for our wealth of fresh ideas.

whether your project involves customer loyalty, brand building or employee engagement, we can breathe new life into it.

our approach centers around understanding and amplifying the elements that make your brand and project unique in the world. we speak in your voice.

the process

  • innovate

    we conduct full-day sessions, using inspiring methods to generate and collect your team's very best ideas.

  • assess

    we interview the team and gather all the pertinent info to really understand what makes your brand tick.

    and write it all down.

  • conceptualize

    we come back and present the best fit game mechanics, and keep working until you love it.

  • strategize

    we flesh out the strategy and recommend how all the pieces will fit together.

    and write it all down.

  • design

    we wireframe everything out and work with you until it's right.

  • architect

    we create technical specifications so the system can be built easily, launched quickly, and monitored into the future.

  • build

    we use modern software technologies to create an experience that will surprise and delight your customers.

    see dopa labs below.

  • tune

    launch day is just the beginning. we use techniques of continuous improvement to keep your software well-oiled and relevant over time.

dopa labs

dopa labs

yeah, we can build that.

successful projects complete the circle.

dopa labs exists to deliver amazing software that exceeds your expectations and delights your customers.

that's why we design, architect and build modern apps and websites in-house using the very latest tools and techniques.

recent apps

ReadSocial App
readsocial app
livecube 5.0

we've helped some great brands get their dreams off the ground

Bentley Motorcars
Disney Interactive Media Group
Grizzard Agency
JD Power & Associates
Saatchi & Saatchi
Time Inc
University of Southern California
Urban Outfitters
Walt Disney Parks and Resorts Online
Warner Music Group

the founders

gabe zichermann

Gabe Zichermann is the chair of GSummit (SF, April 16-18, 2013) where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty. He is also an author, highly rated public speaker and entrepreneur whose next book, The Gamification Revolution (McGraw Hill, 2013) looks at how leaders are leveraging gamification strategy to crush the competition.

His previous books, Gamification by Design (2011) and Game-Based Marketing (2010) have helped define the industry's standards and frameworks, and continue to be key reference materials today. Gabe resides in New York City, where he is co-director of startup accelerator The Founder Institute, and a board member of

full bio

justin schier

Justin Schier is a hybrid designer and developer with over 15 years of direct experience in the Engagement space. He has been a business owner since 1999, the lead developer on large projects for companies such as JD Power and Associates, Bentley Motorcars, USC, and at least 100 others. He oversees strategy and design at Dopamine, and has built innovative web apps such as Memecube, Crowdbot and SocialReader. He lives in New York City and blogs at Ghost Transmission.

full bio

ankit shah
Chief Strategy Officer/Managing Director

Ankit Shah is a behavioral design expert who leads strategy and consulting at Dopamine Agency. With a strong academic/research background and a wide portfolio ranging from Fortune 50 clients to leading venture-Backed startups; he has helped develop multiple winning solutions in the engagement space. He also travels extensively to deliver talks expounding on his ideas on designing for humans first and the advent of the educational revolution.through distributed learning initiatives.

He attended the University of Pennsylvania and was a former student of Professor Werbach of Coursera Gamification Course fame and currently resides in the NYC metro area.

full bio

ivan kuo
project ninja

<unknown> he's a ninja

heong weng mak

zeilend powell